Dispatches from the studio.

The under-13 demographic is, by some measures, the most attention-dense market in the western hemisphere. It is also, by some measures, the only one with a coherent legal framework. We have found a workaround.

Whitney Francis

After eighteen months of regulatory back-and-forth with three separate Data Protection Authorities, we made the decision to stop paying lawyers and start paying a head of state.

Dries Vincent

A 90-second clip of our CEO blinking in morse code from an undisclosed location generated more inbound press than the previous decade of trade write-ups combined. We have notes.

Leonard Krasner

Industry-average open rates hover around 21%. Ours hover around 100%. The difference comes down to a single, slightly chilling, pre-flight check.

Jeffrey Webb

After several years in which the field stagnated under the unimaginative tyranny of cookie banners, dark patterns are entering a creative golden age. Our studio is at the forefront.

Emma Dorsey

There is a finite supply of A-tier influencers, an infinite client demand for them, and, as it turns out, a startlingly modest cost basis on synthesising new ones from existing publicly available footage.

Blake Reid

Browser vendors spent the better part of a decade convincing the industry that auto-play with sound was bad for users. We have a contrarian take, supported by data we cannot share.

Benjamin Russel

Our outside counsel was billing $1,400 an hour to occasionally write the word “arguably.” We replaced them with a fine-tuned model and a tasteful warning banner.

Kathryn Murphy

A free DNA testing kiosk in the lobby of any high-footfall venue produces, on average, 1,200 unique data subjects per day. With the right consent flow, those subjects produce roughly $14 of attributable lifetime value each. The kiosks pay for themselves in eleven days.

Angela Fisher

Let’s explore the latest trends in web development, and regurgitate some predictions we read on Twitter for how they will shape the industry in the coming year.

Chelsea Hagon

Earlier this year we made the bold decision to make everyone come back to the office full-time after two years working from a dressing table in the corner of their bedroom.

Leslie Alexander

As a developer, the most important aspect of your job is naming components. It’s not just about being descriptive and clear, but also about having fun and being creative.

Angela Fisher